Yard signs can be the best lead generation tools you can use in your everyday life and anyone can do it for a low price! The secret is setting them up in the right places. Your real estate space can help you capture the interest of potential clients. All you have to do is keep in touch once you get that connection and that may eventually turn into a customer!
Presentation is important. Your design should have prominent colors, a contrast between a dark and light color works best. You can save money by using a single sided sign if people can only view it potentially from one side. Don't forget if it's near a road you may want to compensate size for the speed people will be going by your sign, the distance from it (so they can see it properly), and the location--if it's on a corner or next to bushes or large buildings.
Keeping it simple shows the best results. Think of what your customer will actually see. Using arrows instead of long addresses, people don't want to have to look hard to find where you are. Don't have too many words: one or two lines will get their interest peaked. Logos on your sign should usually be avoided, they only need to know who you are, how to contact you, and what you have to sell to them.
If you have any other questions about what you need on your sign, we're here to help!